What is Evergreen Content?
You may find it surprising, but the secret to drive consistent organic traffic to your blog for months and years together is not by being trendy or selecting clickbait and volatile topics. The magic lies in two words – ‘Evergreen Content.’ Like the evergreen tree symbolizes a long sustainable life, evergreen content uses ideas and techniques to last over time.
There is no denying how important content is for your SEO strategy. But when it comes to powering organic growth, evergreen content can bring in the success that no other form of content has been able to. This article is dedicated to helping new bloggers understand evergreen content and how they can leverage it for strategic marketing.
What is Evergreen Content?
Evergreen content is search-optimized content that retains its relevance over a long period. Think about it like content that is the exact opposite of trending topics or the latest newsfeed. Unlike the seasonal peaks and dips observed around some topics, evergreen content remains fresh long past its publication date. Regardless of the time of the year, people are always interested in consuming information about these topics.
Common Evergreen Content Formats
Some of the most common evergreen content formats include:
- Top Tips
- How-To Guides
- Informational Long-Form Guides
- Product Reviews
- Research Studies
- Case Studies
Remember, these are simply the formats of evergreen content. Each format can be applied to discuss various topics as per your marketing campaign. If you want to identify a relevant evergreen topic in your field and select the most effective format, first ask yourself whether the audience will lose interest in the topic over time.
If your answer is no, bingo! You may have just found an excellent evergreen topic that you can add to your content strategy to drive sustainable growth.
Evergreen Content Examples
To help you kickstart your evergreen content strategy, here is a list of some examples that have garnered consistent interest and have a stable search volume over time:
- ‘How to Lose Weight’ – This is a top example of an evergreen topic. Whether it is the 2020s or the 2030s, people will always be looking for ways to lose weight.
- ‘How to Make Scrambled Eggs’ – Eggs are bound to remain a staple part of our diet, and you can expect visitors to consistently visit your page to learn how to cook them.
- ‘Your Essential Guide to Social Media Marketing’ – This is another evergreen content idea with a niche scope that can provide valuable information to a new marketer looking to implement a social media campaign.
- ‘5 Ways to Care for A New Puppy’ – You can write a fun and instructional how-to guide to help new pet owners learn about caring for their puppy.
These are just a few examples that you can ponder over when developing your strategy. Ensure to find relevant topics to your specific field and create content that provides value to your audience. Remember that hundreds of articles may already exist on the internet covering the same information when writing about a popular topic. But you can still write your own unique take on the topic or use longtail keywords that are relevant but do not have much traffic to produce valuable content that will move up the search engine results.
Importance of Evergreen Content
Evergreen content can help implement a marketing strategy that ranks keywords in search engine pages to receive continued traffic. Even if you have an excellent piece of content, it will rarely hit the top-ranking pages by itself. All content either needs to be backed by an established brand or requires backlinks to promote them to the target audience.
Since evergreen content can typically run over a long time period, it has a better chance of earning more visibility as you can continue to backlink and promote it. In an ideal world, the growth of evergreen content looks like a continuous compounding graph. In reality, even if your evergreen content yields varying results, it can still work toward driving traffic and leads through a compounding effect.
Tips and Process for Creating Evergreen Content
Now that you have a fair idea about evergreen content, you can gear up and start creating your own evergreen content. Here are some tips to keep in mind while strategizing your evergreen content writing process:
- Identify the topic and conduct keyword research: The first step in creating evergreen content is identifying topics around your industry and gaining insights into what the audience is currently looking for. You should further research primary and secondary keywords targeted in the existing content and understand how they will align with your SEO strategy. Your keyword research can shape your content’s scope, and effective research can also help you find a fitting title and structure for your content.
- Optimize for SEO: Once your keywords are identified, adopt SEO best practices for on-page optimization. Ensure to put keywords in the title, throughout the body, and the URL. However, while doing this, do not simply stuff your content with keywords. Pay special attention to interlinking, outbound links, CTAs that can also help improve your SEO ranking.
- Use simple language and write for beginners: Even if you may be an expert on the subject matter, avoid using technical language and adopt a simple form of writing. Your writing should be able to cater to a large recurring audience. Hence, make sure that your content can be easily understood even by beginners.
Beyond Evergreen Content
Simply writing evergreen content is rarely enough. A successful content marketing strategy should balance both topical blog pieces and evergreen content. By including evergreen content with up-to-date trends and industry news, you can have a content strategy that will promote successful organic growth.
Evergreen content is a valuable asset to get consistent traffic on your blog. However, to draw this traffic, you first need to identify evergreen topics in your specific field and then adopt a process of creating content to drive compounding success!